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Beauty of good habit!

Frankly good story

Beauty comes from the inside and the outside. It comes from nature, but also from laboratories and science. It comes from adapting to the times we live in, but also from centuries-old habits. We believe in products that are useful and good for us, wherever they come from. We took only the good and useful of both worlds !

Healthy habits

As the ambassadors of proven ingredients, we create preparative and decorative cosmetics that preserve the natural pH and barrier of the skin, but we can't do it all by ourselves. We believe that everyone should contribute to their own beauty through healthy habits – sufficient sleep, adequate water intake, healthy diet and exercise.

About ingredients

We may not be able to make anyone go to bed earlier with our products, but we can be fervent advocates of good habits that we will always remind you of.

Be #Habulous
Live #Habulous
Feel #Habulous

Enough sleep

Sufficient sleep

It may sound like a myth, but trust us - getting enough beauty sleep can lead to a habulous life!
Adequate water intake

Adequate water intake

Make sure to stay hydrated today! Remember, water is the ultimate accessory for a habulous look.
Nutrition

Healthy diet

We all know what we should do, but let's try to make today the day we actually do it!
Exercise

Exercise

Even half an hour in nature counts!
That's exactly why the name Frankly Good perfectly describes and connects everything we are – Franka, some truly good products and a lifestyle in harmony with nature.

We're all unique in our own way!

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Clean and inspired

Community - inspiring collection

Community

Frankly good values

Completely honest about the ingredients Completely honest about the ingredients

Transparent production processes Transparent production processes

Our intentions are pure Our intentions are pure

Natural look Natural look

Positive influence Positive influence

Promoting healthy habits Promoting healthy habits

Habulous

The Scandinavian lifestyle is hygge, and ours is habulous!

Habulous is a way of living that promotes the importance of good habits and routines, which are crucial for beauty – all those that arise from everyday life and those related to Frankly good. We do not change the first ones, but we inspire and encourage the change. Frankly good is here to enrich and improve all healthy habits.

And that's why our motto is Beauty of Good Habits!

Sincere emotions

One of our main goals is to promote natural beauty, which is always complemented by sincere emotions. With a sincere smile, no one will notice your wrinkles or dark circles around your eyes, but we know that with good habits and proven ingredients, you can also delay those wrinkles for a while, and emphasize your beautiful smile with your favourite shade of lipstick. That's exactly why we want Frankly good to be the cherry on top of your healthy habits and that the only thing that your face shows – are sincere emotions!

Sincere emotions

One of our main goals is to promote natural beauty, which is always complemented by sincere emotions. With a sincere smile, no one will notice your wrinkles or dark circles around your eyes, but we know that with good habits and proven ingredients, you can also delay those wrinkles for a while, and emphasize your beautiful smile with your favourite shade of lipstick. That's exactly why we want Frankly good to be the cherry on top of your healthy habits and that the only thing that your face shows – are sincere emotions!

Natural origin base

Franka as well, just like everyone else, has two sides. One that is visible to the public, and the other one revealed only to those closest to her. However, both of these sides make us who we are and we should not run away from them. Although the Frankly good base is of natural origin, sometimes this is just not enough. That's why we don't run away from the other, scientific side that makes our products sustainable.

Beauty of good habit.

Frankly good spirit

There is no better feeling than emphasizing natural beauty with beauty products of proven quality! That's exactly why Frankly good is here with its harmless ingredients, which are also locally relevant. We are completely honest about them, equally emphasizing the importance of natural as well as laboratory ingredients.

However, we believe that inner beauty comes with good habits – a healthy diet, adequate water intake and enough sleep. You are in charge of that part, but we promise to keep reminding you about it. And if we take care of the beauty routine together, the only thing that your skin will show are sincere emotions!

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Svatko od nas je poseban! Pronađi proizvode za sebe.

Frankly good community

There is no better feeling than emphasizing natural beauty with beauty products of proven quality!

@ITS.FRANKLYGOOD

Frankly good as a gift for a loved one!

This time opt for a slightly different gift. Choose what reflects your current mood or how you feel about someone. Let Frankly good be the reason why only positive emotions will show on faces of your loved ones!

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