A special cosmetic bag gift for orders over 80 EUR!

Beauty of good habit!

Free delivery over EUR 50 in Croatia!

Valentine's Day with 20% discount on Frankly good products!

Use the discount with the promo code: KISSME20 until 16.02. Free shipping above 50 EUR.

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Valentine's Day with 20% discount on Frankly good products!

Minty Morning Rose

Color & Plump. For shinier and fuller lips.

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Minty Morning Rose

How to choose the right shade of lipstick?

Find the perfect shade for you.

Discover more
How to choose the right shade of lipstick?

Valentine's Day with 20% discount on Frankly good products!

Use the discount with the promo code: KISSME20 until 16.02. Free shipping above 50 EUR.

SHOP NOW

Minty Morning Rose

Color & Plump. For shinier and fuller lips.

SHOP NOW

How to choose the right shade of lipstick?

Find the perfect shade for you.

Discover more

Shop our product

Svatko od nas je poseban! Pronađi proizvode za sebe.

Why Frankly good? Why not?!

Boosting natural beauty and promoting healthy habits.

Frankly good is a new Croatian beauty brand. Our goal? Boosting natural beauty and promoting healthy habits.

We all have two sides, and Frankly good is no exception – with its natural side and the one made in laboratory. Because, let's face it, without science it is hard to make a first-rate and lasting product. We are sharing this with you completely transparently so that you always know what you put on your skin.

We are honest in our description of the ingredients and the production processes, as well as in our intentions. And the main one is for Frankly good to be the peak of your selfcare, to draw maximum self-confidence out of you and allow you to show only one thing on your face – your sincere emotions!

Frankly good

Local, traditional, natural, but with a clear goal.

With respect for the two sides in all of us. We believe in good habits and we take a firm stand when it comes to this. We are honest, straightforward and energetic. We accept imperfections, but we still prefer to see emotions on a face. We are playful, but aware of our role of educators. Youthful, but understanding your skin. Healthy habits are a must for us. We take off our makeup before going to bed, we drink enough water, and put Frankly good as the cherry on top!

Habulous

The Scandinavian lifestyle is hygge, and ours is habulous!

Habulous is a way of living that promotes the importance of good habits and routines, which are crucial for beauty – all those that arise from everyday life and those related to Frankly good. We do not change the first ones, but we inspire and encourage the change. Frankly good is here to enrich and improve all healthy habits.

And that's why our motto is Beauty of Good Habits!

Our ingredients

PRONAĐI PROIZVODE ZA SEBE

Svatko od nas je poseban! Pronađi proizvode za sebe.

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Frankly good newsletter

Sign up for the Frankly good newsletter, and we will regularly remind you of the importance of healthy habits! Be the first to find out about new products, trends and exclusive collaborations.

A special benefit awaits you - a 10% discount on the first order!

Frankly good community

There is no better feeling than emphasizing natural beauty with beauty products of proven quality!

@ITS.FRANKLYGOOD

Frankly good as a gift for a loved one!

This time opt for a slightly different gift. Choose what reflects your current mood or how you feel about someone. Let Frankly good be the reason why only positive emotions will show on faces of your loved ones!

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